Project

Phase #1. Independent Sharing app service via Google Play Store.
This case can only supply the features between Sharing app users of Android. It meant google music service just supply the music content for sharing service.

Independent service of Sharing as App via public play store service
1. Developing the application and launching the android market for officially.
2. Downloading user can find another install friends on their app and do sharing services.
3. for example, User "A" hope to set the music "Happy song by Pharrell Williams" for friend user "B" using Sharing service. User "B" get the message from "A" whether accept or denied. If user "B" accept of proposal "A", user "B" can listen the "Happy song by Pharrell Williams" wherever call for user "A". When user "B" accept, the music stream file downloaded on device of "B" from Sharing content server.
* Needed APIs of Independent Sharing service from Google Music service

1. APIs get song list and song detail information like normal music services.
2. APIs get the feature of preview of songs.
3. (Legally & Licensing Issue) We hope set start / finish spot by user for setting sharing. It meant this periods(about 10sec) song can send another user's phone.
4. Sending data include album arts, song title name, singer name.

The main features of Sharing could be implemented by Android Open APIs like incoming call APIs, outgoing call APIs.


Phase #2. Integrations of Google Music service and Sharing features.
This case can only supply the features between Google Music service user of Android.

* Needed new features of Google Music service

1. Features of getting the Friends List (Contact list) with Google Music service (Android)
2. Features of sending message from User "A" message for asking User "B" choice for setting the music. User "B" choose "Yes" downloading the specific periods file from Google music service and save User "B" device (including album arts, song title, singer information)
3. Features of detect incoming call event and outgoing call event.
4. Features of display popup of music information and purchase function when outgoing call event happened.

Issue of Sharing service

1. Sharing service only can provide the area of android operating system devices. The iOS platform can't supply Sharing service because of the 3rd party developer can't access the APIs depend on detecting the Calls. (The event of incoming call and outgoing calls)

2. Duplicate issue of existing Ring-Back tone service of Carriers. If already subscribe the Ring-Back tone service with their carrier (like Verizon, AT&T), dual song playing when someone call for them. (one is from Carrier, another from Sharing)

3. The business model of current huge music services originated by subscribing monthly for just streaming services not downloadable physical music files. In this situation, we need some more detail business model what Sharing service do. For examples, using advertising model with publishing new song by license holders

Project Summary

ShaRing project provides us with the function of media ShaRing used by Music Player or Apps related to media. The ShaRing service of Arenne is the platform that individuals holding media information can share through the telecommunication phone calls which is the basic tool of communication between individuals. Especially, ShaRing tech already completed registration of patents.

The distinctive feature from current legacy Ring-Back tone service by carrier is that ShaRing can be operated in the Cellphone itself not through repeaters of telecommunication. This was all impossible 15 years ago because the terminal equipment like feature phones could not play a high quality sound source like mp3 files within such a short period time during connecting and transmitting calls. However, we currently have no difficulty making the high quality sound sources in a smart phone, and this idea enabled us to design the concept of ShaRing that the sound source is produced and played in the smart phone itself.

This concept has a big advantage that

1. No need carrier with huge operations with telecommunication. We can readily provide the phone users with almost same user experienced Ring-Back tone through setting up an App without any immense investment on installing equipment which is only possible through the entire network of all carriers.

2. 2. Has the rights of listen the music during connection calls. When we make a call to someone who has already Ring-Back tone service on his or her phone, we have to listen to the sound source regardless of our intention. However, with ShaRing, the caller can have an option of hearing the sound source or not before setting stages.

3. Google Music can service Ring-Back tone without carriers. The current Ring-Back tone service is only business area just for carriers. The legacy RBT model only could be operated by carriers because of their repeater and transmission of telecommunications. But with ShaRing could let the music license holder or music service provider involve new business.

4. No monthly price with ShaRing. If we want to use the existing Ring-Back tone service, we have to pay for $1.99 monthly (this price is for Verizon Wireless in US market), which is priced from the carriers.

5. Best sound quality guaranteed listen. We could not listen high quality sounds source since we can only be provided in allowed calling bandwidth (32~64 kbps). This is the model that the host of music service can directly operate this service. (e.g.Google Music Service etc.) We can hear and enjoy the most quality sound source regardless of the connecting condition and the quality of transmission networks.

6. Easy to setting RBT whenever you listen music. The legacy Ring-Back Tone service operated by carriers is only set their exclusive app or internet site. In case of Verizon Wireless, it only buy and set using exclusive Verizon Tone App or using Verizon Tone service website. User just want to set the Ring-Back tone when listen the music stream like Google Music, Apple Music or Pandora not using specific app. It meant the ShaRing service is the Contents-centered Service. The existing RBT service is literally the additional service that Telecommunication Company provides. However, the ShaRing of Arenne is a 'Ring-Back tone service' using a platform with contents availability. With just one click on the media whenever you listen, all available.

7. Not only music all multimedia contents available. The legacy RBT service is provided only music contents. This is 15 years old tech limitations. However, the ShaRing of Arenne is a service available with videos, images, music, sound, videos with texts, images with texts and so on.

Business Model

About 20 years ago, it’s time to review the relay-circuit based ring-back tone service which was created at the time of 2G phone. Unfortunately, global operator still use this old technology on LTE 4G networking era. Currently, carriers services ring-back tone service through circuit based platform. It was needed huge investment on Telecommunication-BTS(Base Transceiver Station) for playing the music when customer calling. And customer must pay $1.0 a month for using legacy ring-back tone service.

Our ShaRing don’t need system on BTS. It just need smartphone application and content providing gateway service platform. Monthly subscribe price will go down drastically because no huge initial investment cost and no huge maintenance cost from the carrier’s views.

"Packet-based, no need operator, dramatically price down, ultra high sound quality."

· The packet-based service not circuit-based
Currently RBT still being used through circuit networking to play contents and provide to mobile terminal. But our ShaRing provide all service through packet.

· Don’t need huge great investment and maintenance cost
Legacy Ring-back tone service needed huge initial investment by operators. Because the player of music located in Telecommunication-BST(Base Transceiver Station). But our ShaRing just playing the music on Smartphone like listen the music on customer-side.

· Customers enjoy drastically price down
According to case of Verizon in US market, the price of subscribe $1.99 monthly (Separately music fee). But our ShaRing just $0.30 monthly fee.

· Customer don’t need listen the music inevitably until the call connected
When we make a call to someone who has already ring-back tone service on his or her phone, we have to listen to the sound source regardless of our intention. However, with ShaRing the caller can have an option of listen the sound source or not before setting stages.

· Best sound quality guaranteed listen (256kbps over)
The legacy service bandwidth only 32 ~ 64 kbps. It meant the high quality content with 256 kbps is not provided for customer. But customer can listen over 256kbps high quality content through the ShaRing service.

Main Achievements

- 2017.03 $30,000 Awarded Korea Social Enterprise
- 2017.05 $40,000 Awarded Daegu of Creative Korea
- 2017.06 $70,000 Awarded Startup University Seed
- 2017.07 $30,000 Awarded Best R&D Competition of Seoul Business Agency
- 2017.08 Patented for US market
- 2017.09 $100,000 Awarded from TIPA(Korea Technology and Information Promotion Agency for SMEs)
- 2017.10 $120,000 Awarded from KOCCA (Korea Creative Content Agency)
- 2017.11 $110,000 Invested from Yoonmin Foundation
- 2017.12 $120,000 Invested from Mega Investment.
- 2017.12 $600,000 Awarded from R/D Tips programs