Project

Unpa. is the most influential beauty SNS service that attracts more than 1.9 million Android and iOS cumulative downloads, more than 1.5 million daily pageviews for mobile apps and the web.

Unpa. is developing the beauty mania collaboration cosmetics in Korea through communication with 1 million members. Unpa. is only one that could make real big data cosmetics through beauty keyword analysis, skin tone and type analysis, persona direct analysis, and so on.

Project Summary

Based on success stories from planning and selling products based on beauty platforms,
unpa. provide consumers with fastest and most efficient way to satisfy customer’s unmet needs.

[Project process]
Select Target Customer-Data Analysis of Skin Tone/Type&Skin Issue - Additional Research of Quantitative survey& Qualitative survey - Product Planning - User Direct Sample Test - Production and EarlyBird Sales-Official Sale

Business Model

LYCL Inc. is a cosmetic manufacture and sales company that has a new attempt to beauty ICT industry through social networking web and mobile apps within professional advertising media business.

Main Achievements

Selected as the TIPS global R&D market business
Selected as the Best 30 App on Google Play (Beauty Category)
1.4 billion attraction of investment with Partners Investment
Selected as the ICT Start-up technical support business with good prospects
Unpa Cosmetics App reached 1.5 million downloads
Selected as the grand prize winner for mobile Brands (Beauty Information Service)
Partnered with Olive Young
200 thousands sold for Bubi Bubi Lip
Export of Unpa Cosmetics to Singapore, Taiwan, and Vietnam
Unpa launched at Urban Outfitters