As an open innovation initiative, Hyundai Motor Group is actively sourcing, investing and accelerating startups for the purpose to discover new technologies and develop new businesses. Hyundai is engaged in the local startup ecosystem by pursuing and operating TIPS, Gwangju Center for Creative Economy, and other various startup acceleration programs in and out of Korea. Hyundai Motor Group is striving to fulfill its role as a strategic partner, investor, and customer for prominent startups.